Tag: mercedes benz fashion week

Audrey Magazine – MBFW Tokyo: Hanae Mori

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Mercedes-Benz Fashion Week Tokyo Recap: Hanae Mori – Min A. Lee for Audrey Magazine

Designer Yu Amatsu combines contemporary womenswear silhouettes with the raw elegance of nature in a dual showing of the Hanae Mori by Yu Amatsu S/S 2015 collection as well as the New Hanae Mori Style special event that took place yesterday. With awards and praise for avant garde styles and pattern skills that have landed him work for major New York brands, Amatsu maintains a deep regard for Mori’s signature inspiration, the butterfly, as he works to uphold the iconic designer’s brand.

For those who are new to fashion or currently developing interests in the industry, Hanae Mori is highly honored in Japan for her career that began in the early 1950s and the awards and honors she gained during her designing years.

It is not easy to be given the reins of design as a sub-brand under the respected fashion house, but in an interview with Women’s Wear Daily regarding Amatsu’s work, Mori only had praise as she explained why Amatsu was brought in. “He’s someone who makes very simple, New York-style, wearable clothes, and he also likes butterflies,” she said. “We had been looking for a young designer, and it was very important that he had experience in New York.”

Below are a few of the designs that were shown yesterday from both shows during the Mercedes Benz Fashion Week Tokyo events. First, flowing fabrics of whites and blues with contemporary style folds and pleating, along with open lace details and looser cuts for Manhattan springs and summers seem ideal to what Mori was speaking of. Secondly, the special event that left viewers stunned at the beauty of Mori’s favorite insect, which was printed into a modern collection of dresses, gowns and separates. – See more at: http://audreymagazine.com/tag/mercedes-benz-fashion-week-tokyo/#sthash.mZN1XuPq.dpuf

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Images Courtesy Of Audrey Magazine

Audrey Magazine – MBFW Tokyo: Noir FR

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Mercedes Benz Fashion Week Tokyo Recap: Noir FR – Min A. Lee for Audrey Magazine

Ah yes, the dark side of spring. While we enjoy seeing the lighter and bolder color palettes Fashion Week Tokyo has to offer, Noir Fr’s designer, Syota Masuda, refuses to leave the blacks and metallics of fall and winter behind. The namesake of the collection explains why such somber tones are used: Noir Frere is French for brothers of black (the base for the designs). Masuda initially studied to be a fashion buyer, but found himself taking the leap to become a designer and produce garments that he felt the market lacked.

Don’t let the darkness hinder you from adding some black into your spring and summer rotation. For the warm temperatures Noir Fr has dresses of flowing, sheer fabrics with cutouts and skirts to pair with metallic paneled tops. On those inbetween days of seasonal transition, check out the iridescent trench coat of bronze and blue or the long-line, minimalist moto collar jacket. With both a men’s and women’s line, Masuda’s designs tackle all the on-going, evolving trends from pro sport textiles to edgy rocker styles with modified elements befitting to his vision. Below are some of Masuda’s Noir Fr S/S 2015 line from Day Three of Mercedes-Benz Fashion Week Tokyo. – See more at: http://audreymagazine.com/tag/mercedes-benz-fashion-week-tokyo/#sthash.mZN1XuPq.dpuf

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Images Courtesy Of Audrey Magazine Via MBFW Tokyo