Audrey Magazine – YesStyle’s CEO Joshua Lau

Asian Street Style: Interview With Joshua K. Lau, Founder of Retail Giant YesStyle.com – Min A. Lee For Audrey Magazine

We love Asian street trends, beauty styles and brands, but there was a point in time where accessibility was difficult.  While Asian dramas were circulating online through various sites and engaging a new international audience, fans craved to have tangible products versus online downloads and streaming.  YesAsia was founded in 1998 when Joshua K. Lau and Priscilla Chu addressed the growing need of consumers interested in Asian entertainment goods along with the neologistic Hallyu wave that was flowing across Asia in the late 1990s.

As interest surged, so did the fascination with Asian clothing styles and brands being seen in that entertainment world.  As online retail reached new heights in the 2000s, YesAsia, again at the forefront, breached the barrier to Asian street fashion by launching YesStyle in 2006.  Those coveted looks could suddenly be easily searched and bought through the e-commerce giant.

From financial analyst to founder and CEO, Stanford University graduate Joshua K. Lau shares with us a bit of the history regarding the expansion into Asian fashion with YesStyle and future aspirations for this sector of his company.

Audrey Magazine: As the world’s largest online retailer for Asian fashion, what compelled or inspired you to create YesStyle?

Joshua K. Lau: We found that many people were interested in and eager to try out Asian fashion, and we’re always looking for ways to serve our customers. We thought that we could provide reliable service and a large selection of quality products to fill this need. We now carry fashion from South Korea, Japan, Hong Kong and Taiwan, and recently have begun carrying fashion from China.

AM: When did you first find an interest in fashion, particularly street wear and street styles, and e-commerce platforms?  

JKL: Our business started in 1998 as YesAsia.com, which sells Asian entertainment products online, so we’re familiar with e-commerce operations. Then in 2006, I noticed that my wife, Priscilla (who’s also a co-founder of the company), was buying clothing online. After that, we decided to launch YesStyle.com.

AM: What motivates you to keep building your company?

JKL: I love to see our ideas realized. On a daily basis, we come up with and implement new ideas to serve our customers and improve our business. It’s fun to watch it happen.

AM: Since the establishment of YesStyle.com in 2006, can you share with our readers some of the challenges that have emerged over the years and some of your favorite accomplishments?

JKL: It’s been a challenge for us to remain competitive while also making quality a priority, and I’m proud that we’ve been able to maintain that balance. We’ve seen competitors offer fashion at very low prices but with sub-standard quality, and we think it’s necessary to avoid that path.

AM: What do you feel are some of the pros and cons that social media advances have presented since the beginning of YesStyle?

JKL: Social media can help us tremendously. If we serve our customers well and they’re happy with YesStyle, they’ll tell their friends using social media. It’s happening much faster than a few years ago, so we make it a priority to ensure every customer is satisfied with the products and services from YesStyle. In the end, we hope that they’ll pass their good experience with YesStyle on to their friends.

AM: What are your goals for the future of YesStyle, and how do you see your company changing in the next few years?

JKL: We’re always working to improve customer experience with YesStyle. For example, we recently launched a YesStyle App for mobile devices and will update it regularly. We’re also expanding our selection with Korean beauty items and lifestyle products. We want to become the place where people can find the most fashionable products from Asia without actually travelling there. – See more at: http://audreymagazine.com/asian-street-style-interview-with-joshua-k-lau-founder-of-retail-giant-yesstyle-com/#sthash.pfDBb5Iv.dpuf

 

Image Courtesy Of Audrey Magazine Via YesStyle

Audrey Magazine – Asia Street Style

Asia Street Style: Stylish Parents With EVEN MORE Stylish Children – Min A. Lee for Audrey Magazine

We’ve seen street style in Asia of couples or best friends sporting complementary looks in an effort to show their solidarity with each other, but while browsing through current street portrait photographs from Seoul, I was instantly drawn to these fashionable parents and their children. There isn’t a single trend shared between them; rather, the looks are a reflection of very different style personalities that are unbelievably cool and still completely embraceable by their mini-me’s.

Raising children can be demanding and hectic, so when I find parents who manage to keep great style in their lives, it becomes an instant inspiration!

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Matching leather biker jackets and aviator sunglasses already have a fab factor, but tossing up the trademark peace sign makes me smile at the cuteness overload from a future fashion-savvy mind.

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Men in Korea take fashion seriously with their neat styling and clean looks. Flawlessly paired accessories for both father and son make them an extremely eye-catching duo. Mixing blues and yellows are picture-perfect for long summer days. – See more at: http://audreymagazine.com/asia-street-style-stylish-parents-with-even-more-stylish-children/#sthash.42LICGAk.dpuf

Images Via Audrey Magazine, Feature Image Via Alex Finch, Full Credits Listed at Audrey

 

Audrey Magazine – Seoul’s Favorite Street Style Photographer Alex Finch

  • A few years back I stumbled on Alex Finch’s captivating street style photography, and it became a daily addiction to see what new looks would pop up on his blog and social media sites.  With the progression of the fashion industry within Seoul and South Korean designers gaining new levels of recognition, there’s so much movement all-around, I expect that in the coming years SFW (Seoul Fashion Week) has the potential to be considered a prominent stage for international design houses and brands.  I truly feel Finch’s work helped bring a broader audience to SFW, as the the styles found outside the shows can be just as compelling.  It was very enjoyable having the chance to interview him for Audrey (full interview here).

An Inside Look Into Seoul’s Street Style Trends With Alex Finch – Min A. Lee

Winter trends continue on the streets of Seoul as we move towards the New Year with cozy knits, layers and oversized coats to keep out the biting chill.  Looking back over the street trends of 2014, we decided to give you a short reading break from what is “in” for Korean fashion, and instead share a bit of an inside perspective of these flowing fads and beloved street portraits.

With over a hundred thousand followers and thousands of re-blogs daily, Alex Finch’s photos straight from Seoul have captured everyone’s attention on social media to online galleries for Vogue.  While he’s out finding intriguing looks, we ask him what is it about Seoul and its fashionable people that attract growing international appreciation.

Audrey Magazine: Compared to other Asian metropolitans, what fascinates you about the fashion found on the streets of Seoul worn by its city dwellers?

Alex Finch: I should start by saying that I have only seriously shot in Seoul, but have been in Tokyo a few times. I think that I like the “fashion with restraint” (don’t remember where I heard that, but I think it fits) that makes for a good selection of photos with variety. Different areas of the city definitely give you groupings of different styles, but I like the variety I see on the streets that I frequent.

AM: You’ve been taking street portraits for quite awhile, do you feel Korean fashion is more about current trend or individual eclecticism?

AF: Again, I think there’s a mixture of both. I hear a lot of people say that Koreans just follow whatever trends are around, but I’m not sure that’s any different to any other nation that falls outside the main fashion centres of the world. However, I have some friends who don’t seem to follow any trends and just make up their own style on the go. I admire that a lot.

AM: Your photos were extremely popular during Seoul Fashion Week, is there more buzz outside versus indoors while runway shows are being presented?  Can you share with us how a day goes spent capturing all the amazing outfits being worn at the seasonal SFWs?

AF: First, I should say thank you. Most of the photographers I shoot regularly with would rather be outside shooting the street and what they see more commonly on famous foreign photographers’ websites during fashion weeks, but I did enjoy shooting backstage during this season because I got to speak to the models and try a new style.

AM: What intrigues you more during your street portraits, the individual garments people wear or how they style things as a whole?  What makes the image have more impact?

AF: I honestly think it depends. Shooting for this long, I have seen instances of both. When I’m snapping without asking, it’s usually an item that I see, be it shoes or a bag. When I’m shooting a full body portrait, then the entire look makes a difference. – See more of the interview and images at: http://audreymagazine.com/an-inside-look-into-seouls-street-style-trends-with-alex-finch/#sthash.ViKKMYl2.dpuf

Feature Image Via Audrey Magazine & Alex Finch