In the latest print issue of Composure Magazine. An inside peek into the new high-end, contemporary line GM Studio by Georges Marciano and Armand Marciano with designer Cinzia Simone.
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An Excerpt From The Article
The Marciano brothers behind Guess — the must-have jeans of the ’80s — are back with their new women’s wear line GM Studio, where vintage inspiration meets contemporary, high-end details.
STORY BY MIN A. LEE
Since brothers Georges and Armand Marciano launched Guess in 1981, the clothing and accessories giant has seen its share of highs and lows, going from the pinnacle of the denim world, epitomized by its sexy black-and-white ads featuring the likes of Claudia Schiffer and Anna Nicole Smith, to struggling sales
and internal strife. Though the Marcianos have since left Guess — first Georges in 1993 and then Armand in 2003 — it was by no means the end for the creative pair. This July, they’ll be launching their new women’s wear line, GM Studio, with the complete collection launching in September.
And don’t expect any similarities to Guess — GM Studio is “contemporary and vintage-inspired from the ’80s and ’90s,” says Armand. Indeed, its buttery leathers and superfine fabrics of the denim pants, separates and accessories reveal that the new brand is aiming to propel itself to newer, more sophisticated heights.
Like its home base of Los Angeles, arguably the denim capital of the fashion world, GM Studio has a lot of design history behind it. Though it will only be eight months from the time Georges and Armand sat down to brainstorm some ideas for the new line to its official launch, with Guess’s former design director, Cinzia Simone, at the design helm, GM Studio’s influences stretch back through decades of fashion’s fads and trends. “My brother, Georges, has a huge library, a collection that he amassed for the past 25 years,” says Armand. “Same with Cinzia Simone. We went to her studio, and she showed us all she collected over the years, all these vintage pieces. Georges and I were impressed, so we combined them and were inspired by them.”
Min A. Lee 