From my writing with Audrey Magazine.  An interview with YesAsia and YesStyle’s founder and CEO, Joshua K. Lau – find the full article here at audreymagazine.com

We love Asian street trends, beauty styles and brands, but there was a point in time where accessibility was difficult.  While Asian dramas were circulating online through various sites and engaging a new international audience, fans craved to have tangible products versus online downloads and streaming.  YesAsia was founded in 1998 when Joshua K. Lau and Priscilla Chu addressed the growing need of consumers interested in Asian entertainment goods along with the neologistic Hallyu wave that was flowing across Asia in the late 1990s.

As interest surged, so did the fascination with Asian clothing styles and brands being seen in that entertainment world.  As online retail reached new heights in the 2000s, YesAsia, again at the forefront, breached the barrier to Asian street fashion by launching YesStyle in 2006.  Those coveted looks could suddenly be easily searched and bought through the e-commerce giant.

From financial analyst to founder and CEO, Stanford University graduate Joshua K. Lau shares with us a bit of the history regarding the expansion into Asian fashion with YesStyle and future aspirations for this sector of his company. – See more at: http://audreymagazine.com/asian-street-style-interview-with-joshua-k-lau-founder-of-retail-giant-yesstyle-com/#sthash.mrxkBPaV.dpuf